Omni Hilton Head Oceanfront Resort
Merchandising Brand Assets
2021
Omni Hilton Head Oceanfront Resort is a beautiful low country property in Hilton Head, South Carolina. This logo series was designed to be used for merchandising that would entice guests to make gift shop purchases during their stay, remind them of good times had at the resort and encourage a return visit. The overall tone/brand personality conveys Southern charm with a modern spin — preppy, sophisticated, nautical, beach-y.
Agency: Launch
Design: Amy Nortman Holcomb