Park Place Dealerships
Core Brand Identity Evolution
2022
The design direction for the Park Place brand refresh was inspired by all the little — but absolutely critical — details that go into the Park Place experience. Whether it’s the feel and smell of fine leather, the perfect quiet of the cabin or the surge of adrenaline as you accelerate, Park Place Dealerships understands that they must live up to the expectations set by the remarkable vehicles they sell. That’s what being “Experts in Excellence” is all about.
More coming soon…
Agency: Launch
Design: Amy Nortman Holcomb
Copywriting: Alex Slotkin